SEEN Enzyme Whitening Toothpaste | N-HA Formula, NZ Made

Whitening remains one of the highest-demand categories in oral care, but most options rely on peroxide or harsh abrasives — a barrier for retailers whose customers are increasingly ingredient-conscious. SEEN Enzyme Whitening Toothpaste meets that demand without the trade-off, making it a strong fit for pharmacies, health stores, and gift retailers building out a clean whitening offer. The formula pairs fruit-derived enzymes (papain and bromelain) to lift surface stains with Nano-Hydroxyapatite (N-HA) for enamel remineralisation — whitening and enamel care in one step, rather than two competing products. Clinically proven to whiten within 14 days, with no hydrogen peroxide, no SLS, and no harsh abrasives. Made in New Zealand. A credible, ingredient-led alternative to bleach-based whitening — easy to stand behind at shelf or online. Highlights: Premium shelf presence — clean, considered packaging design that stands out in a crowded oral care category and reinforces a premium, clinical-clean positioning at retail. On-trend whitening, without the trade-off — meets strong consumer demand for whitening while avoiding peroxide and harsh abrasives, a key barrier for clean-label shoppers. Two jobs, one product — combines enzyme-powered stain lifting with N-HA enamel remineralisation, reducing the need to cross-sell a separate whitening and enamel product. Clinically proven results — shown to whiten within 14 days, giving your team a credible, evidence-backed claim to support at shelf. Clean ingredient credentials — free from SLS, hydrogen peroxide and harsh abrasives; formulated with xylitol, arginine, palm-free glycerin and palm-free lauryl glucoside. Naturally-derived mint finish — peppermint, spearmint and menthol, no artificial flavouring required. Made in New Zealand — NZ provenance carries strong trust and quality cues internationally, particularly for clean beauty and wellness buyers.